amplifi (patent pending) utilises Artificial Intelligence and Machine Learning to make complex information (e.g. T&Cs, regulatory updates) easier to understand and engage with, based on the profile of a user.

As a customer navigates through a document, amplifi recommends further information to help improve their level of understanding; this is a dynamic process which is based on mapping the way that the customer is engaging with the content. Supporting content is then presented directly, based on the customer’s needs.

amplifi provides clients with an intelligent audit trail for regulatory reporting as well as improving customer experience and mitigating future risk.

amplifi has Financial Conduct Authority (FCA) “Direct Innovation Support“.