Amplifi (patent pending) utilises Artificial Intelligence and Machine Learning to make complex information such as terms and conditions and regulatory updates easier to understand and engage with, based on the profile of a user.

As a customer navigates through a document, Amplifi recommends further information to help improve their level of understanding; this is a dynamic process which is based on mapping the way that a customer is engaging with the information. Supporting content is then presented directly, based on the customer’s needs.

As well as improving customer experience, Amplifi provides clients with an intelligent audit trail for regulatory reporting to mitigate future risk.

Amplifi has Financial Conduct Authority (FCA) “Direct Innovation Support“.